Laurie Asmus: Her words work.
Brand storyteller with a proven track record for creating content that gets noticed, moves metrics, and connects the right message at the right time.
Laurie Asmus: Her words work.
Brand storyteller with a proven track record for creating content that gets noticed, moves metrics, and connects the right message at the right time.
Top 10 Accomplishments
AKA How I Wow as a Copywriter, Creative Director, and Content Marketing Strategist
Turning complex topics into compelling, digestible narratives
Collaborating across marketing and sales to meet goals
Surpassing marketing generated pipeline by 145% with ABM content
Creating a viral brand video with 6.4MM views
Ranking #5 for a prime SEO keyword in just 3 months
Growing a tech company from $7MM to $1.3B revenue
Redefining brands with standout creative
Launching a mission-driven brand (that Oprah noticed)
Receiving consistent praise for efficiency and collaboration
Learning quickly and frequently
GoTo Resolve
Build a full-funnel content journey from scratch and keep it running strong.
GoTo Resolve
Build a full-funnel content journey from scratch and keep it running strong.
Challenges:
A new all-in-one IT management and support solution needed a content strategy and asset library.
The timing of the launch coincided with company rebranding, and as the only new (not rebranded) product included, it was essential to get the new brand messaging and voice right.
After launch, ongoing and rapid content development was also needed quarterly as the product evolved and marketing goals shifted from outbound to more inbound and organic strategies.
Assets produced:
Interactive experiences
Infographics
eBooks/guides
SEO, thought leadership, and product blogs
Email campaigns
Datasheets/sales enablement
Responsibilities:
Content journey planning
Blog strategy
Copywriting
End-to-end project management
Briefing freelance writers & copyediting
Asset management
Results:
Created, executed, and launched a full-funnel content plan in less than 6 months
Ranked #5 for a prime SEO keyword in just 3 months
Built a robust library of thought leadership articles in 6 months
Improved google U.S. search rankings quarter over quarter
Grew non-paid prospects +11% quarter over quarter
Rescue
Expand the reach of a longstanding enterprise solution with vertical content marketing.
Rescue
Expand the reach of a longstanding enterprise solution with vertical content marketing.
Challenges:
Although GoTo launched a new IT software solution for smaller businesses, there was no denying the success of their legacy support solution for enterprises, which had very different content strategy needs.
Rescue had name recognition, but we needed new ways to target the market and bring in new buyers.
The strategy was to take down our biggest competitor and build highly targeted industry vertical content, including healthcare, higher education, and financial services/insurance.
The ABM strategy alone surpassed quarterly marketing generated pipeline goal by 145%.
Assets produced:
Infographics
eBooks
Thought leadership and product blogs
Emails
Datasheets
Responsibilities:
Content journey planning
Blog management
Copywriting
End-to-end project management
Briefing freelance writers & copyediting
Asset management
Results:
Built a new content library targeting a different industry vertical every 2 months
Marketing qualified leads (MQLs) consistently hit or exceed targets
Marketing generated pipeline (MGP) 30% over target
Campaigns & Content
Discover the work that built businesses, reimagined brands, sold vacations, and got noticed by Oprah.
Campaigns & Content
Discover the work that built businesses, reimagined brands, sold vacations, and got noticed by Oprah.
Team-Approved
Team-Approved
Dependable
“What you’re accomplishing to support our business is nothing short of amazing - and maybe for you it’s just all in a day’s work but I’ll say it again - it’s amazing!”
“I can’t fathom the number of things I wouldn’t have been able to accomplish the past 5 years if Laurie wasn’t around.”
“She routinely offers valuable insight and suggestions toward GoTo Resolve’s positioning for IT decision-makers.
What’s most impressive are Laurie’s time management skills; simply put, she hits her deadlines (of which there are many).”
Strategic
“You are a powerhouse! You churn out amazing content and record speed and always with a strategic eye!”
“She makes sure nothing is created in a silo and everything is created with purpose and intent. She asks tough, smart questions and makes everyone around her better.”
Collaborative
“Laurie, you are a content marketing superstar. You navigate a challenging workload with grace and are so approachable and easy to work with.”
“I just started working with Laurie and I’m excited to work even more with her. Such an easy person to talk to who has great ideas and a great disposition.”
“You are such a thoughtful teammate and always willing to support others wherever you can. It’s always a joy to be able to work with you, and the content that you produce is always exactly what we need. You are talented, kind, and compassionate all the way around!”
“There is no one I would rather work with on content or copy. She somehow finds a way to take all the information presented and turns it into something interesting, engaging, easy to digest, and insightful to our customers. I love jumping on a meeting/call with her, coming up with an entire list of ideas or ending the discussion knowing she has articulated what I wanted to say.”
“She takes pride in her work: Her attention to detail is always greatly appreciated. And I’m consistently impressed with the way she communicates across teams and functions to get the answers she needs. Laurie intuitively knows how to keep things moving.”
Results-Oriented
“At the end of H2, she created a new process for reviewing, approving, and publishing ~60 blogs written by the Solutions Consulting team, which is a testament to her organizational skills. Despite a code freeze on the website in December, she worked across teams to plan a series of SEO friendly blog posts around the theme of new KPIs, all to be published that month.”
“Laurie is the voice of GoTo. She knows the message we are trying to communicate, the voice we want to have, and finds new and exciting ways to get this content out there. Without Laurie, the quality and quantity of the work we product today (especially with PMM) would not be possible. We’ve all said it before, but if there was a way to clone her, we would!”