I wrote lots of fun things for carnival, including outdoor billboards, a mall takeover, and long-form travel planner books. These books set the goalpost for all future copywriting. A personal note from the office of Carnival’s CMO:

“Jim is in LOVE with the copy and headlines you did for the Caribbean brochure. He thought the lines were witty and funny, and that you nailed the overall tone for the book. We are even hoping to use this same tone across new and upcoming pieces.”